Martin Duffy

Martin Duffy is a Director in PwC’s Data and Analytics Advisory practice, he is also the lead for AI Solutions for PwC Ireland. Martin has over 30 years experience in developing AI solutions, helping organisations adopt AI and particularly in the governance of AI. He has worked with many insurance companies in maturing their analytics capabilities and was previously the technical lead of SAS Institute’s EMEA Fraud Centre of Excellence where he worked with insurance organisations in combating financial crimes. Martin is a fellow of the Analytics Institute.