Laura Farrell is the Chief Membership Engagement Officer at Insurance Ireland (II) with responsibility for membership engagement and events. Prior to joining II in 2013, she worked in strategic business development and marketing for 8 years with the Irish Management Institute. Laura has also held similar senior roles in corporate banking, telecoms and digital television. Laura’s greatest strengths are her creativity, drive and leadership. She thrives on challenges, particularly those that expand the company’s reach. In this vein, her remit extends to the design and development of II’s Strategic Alliance Partnerships – the first of which being Accenture – II’s Innovation Partner.